The gap between banking service and satisfaction
It seems treasurers are hard to please. Based on research compiled by East & Partners, the level of satisfaction of transaction banking services in Asia is misaligned with the quality of service they are getting.
It will be no surprise to transaction bank relationship managers that CFOs and treasurers clients are tough customers to please. Based on East & Partner research, the gap between the the level of satisfaction versus the importance of the service can be quite wide.
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