After a standard analysis by CT and S&P Capital IQ of advertising agencies' DSO revealed substantial delay of payments, Asia-based finance executives of the world’s largest ad firms have fought back claiming standard industry billing practices are mitigating factors in collections.
Advertising industry reps took to the front page of the Financial Times to gripe about clients extending payment terms. CT looked at the accounting statements of the largest publicly-traded agencies in Asia and the world to gauge how bad the situation is.
BPO, IT, and commodities companies dominate India’s cash-rich rankings. Infosys, with more than $4 billion in cash and short-term securities, tops the chart.
Apr 8, 2013
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Asian companies were hit by extended days sales outstanding periods between 2011 and 2012, according to an Atradius payments survey. Indian, Indonesian and Chinese companies were impacted most.
It’s hard to believe it took almost 500 hours and three months for Microsoft’s treasury team to come up with a unified definition of cash, but there you go.
Sometimes a little ingenuity is needed to cajole your team to do what you want. Offering cash bonuses to improve performance can work as long as there are clear boundaries.